Verizon Wireless has announced several new consumer offerings, meant to match recent changes in Sprint’s service and repair plans. Verizon will now match Sprint’s in-store repair options. Beginning in the fall, Verizon will replace any out-of-warranty phone, provided it is not damaged, for $50. This is similar to Sprint’s offering of $55 for the same service.
Wireless backup offerings have faced fierce competition, with Sprint deploying an integrated solution developed by Core Mobility, and Verizon tapping the BREW system to offer such services. Verizon will now offer their Wireless Backup service for free, in an effort to provide comparative advantage over SIM-based carriers, as well as over Sprint’s $2.99/month service.
Finally, Verizon will deploy New Every One, reminicient of their previous New Every Two offering. The promotion will allow for customers to get a new phone every year at the new customer price. This is similar to AT&T Wireless’ Customers First promotion that was cancelled upon the merger between AWS and Cingular.
