In what may trigger a new price war between manufacturers on carriers, AT&T has reduced
the post agreement cost of the HTC One X across all sales channels from its previous $199.99 pricing to $99.99 after a new 2 year agreement with no additional rebates required.
With the reduction, this means that HTC’s current flagship device in the One series is much more appealing to more potential customers that were interested in the phone because of its specifications, but were put off by its pricing, especially in light of the Galaxy S III and the fact that it has only been on the market for three months.
As sold on AT&T, the One X is nearly identical to the international version, save for the chipset swap to an S4 dual-core chipset on account of its LTE radio requirement, but the key specifications remain in place, with a 4.7-inch LCD display at 1280 x 720 resolution, a Corning Gorilla Glass front and an 80-degree viewing angle.
The main camera on the One X is an 8-megapixel unit and is powered by a separate dedicated “ImageChip” DSP to boost shutter reaction speed, reduce noise, remove color bias, and improve overall picture quality while featuring an F/2.0 aperture lens with back-side illumination for much improved low-light performance, a five-element LED flash, autofocus, and a burst rate of up to one picture per 0.7 seconds.
The One X also captures video at 1080p with slow-motion video capture capability, and has a feature called Video Pic, which lets users capture still images while recording video, much like similar features found on high-end compact system cameras and high-end DSLRs.
