ZTE has announced its latest low-cost smartphone in the ZMAX phablet, which is also its first carrier-branded effort that will officially carry the ZTE name as its own brand rather than being rebranded by carriers and obscuring the brand in the process, as has been common for many ZTE phones in the past six years that ZTE has been in the US market. From the ZMAX forward, new ZTE phones will be branded as ZTE phones.
The ZMax phablet features a 5.7-inch 720p HD display, Corning Gorilla Glass 3 front, 8-megapixel camera with LED flash, 1.6-megapixel front camera, uncommonly large 3400 mAh battery, and Android 4.4 with a Qualcomm Snapdragon quad-core processor, 16 GB of internal memory, and a microSD memory card slot. It will go on sale September 24 for $252 (full price), or $10.50/month on an installment plan exclusively through T-Mobile.
