To celebrate its second anniversary as a Sprint MVNO, Ting has announced a rate cut across its variable service levels and has cut rates on data access which was the biggest sticking point for heavy users. As noted in its blog post, Ting has cut rates in the following ways:
- Every data graduation beyond the $3 ‘Small’ is cheaper.
- We’ve dropped the XXL level across the board so pure per-unit pricing kicks in sooner.
- Perhaps most importantly for our heavy data users and business customers, we have dropped the per-unit pricing on megabytes beyond 2,000 from 2.25 cents to just 1.5 cents. That means a gig (or gigabyte or GB) of data is $15 beyond the XL level.
- Finally, just to make sure that jump from XL to unit pricing is a win for everyone, we dropped the pricing on minutes beyond 2,000 from 2 cents to 1.9 cents, raised the ceiling on the XL minutes bucket to 2,100 and raised the ceiling on the XL messages bucket to 4,800. Do the math, I promise it works.
Ting has also posted a chart visualizing the rate cuts and is also posted below:
Click for full-size
With Ting cutting rates for data and overages substantially, heavy usage will not be penalized as heavily as it was previously. While it doesn’t mean that people can use services heavily without significant costs, it does mean that any usage spikes that previously needed the XXL tier will be much less expensive now than they used to be. The new rates go into effect today.
