Apple has advised Apple Authorized Resellers to begin placing on clearance both the Apple Composite AV Cable and Apple Component AV Cable. PhoneNews.com has learned that Apple will be consolidating these cables, ahead of the launch of the next iPhone.
Both current cables were not well received by the public. The cables first added encryption chips, which (upon the release of iPhone OS 2.0) made it impossible to use other, cheaper AV cables with Apple’s most advanced mobile devices (iPhone and iPod touch). In addition, many were unhappy that the Apple Component AV Cable did not support composite output, forcing customers to pay over $100 for the ability to output to both HDTV and SDTV displays.
Apple will remedy this with a cable, which is known simply as the Apple AV Cable. The cable will function similar to the Xbox 360 Component AV Cable. The consolidated cable will support both component and composite output, allowing users to plug in to both HDTV and SDTV displays without the need for multiple cables.
The reason that Apple is doing this has been confirmed by PhoneNews.com. The next generation of iPhone and iPod touch will make broad and sweeping changes to HD display capacity on the devices. First, Apple will likely offer at least one version of the iPhone and one version of iPod touch with an even higher resolution screen, targeting both Microsoft’s Zune HD, as well as HTC’s Touch HD and Touch Pro2.
However, Apple is also planning across-the-board output of HD video. Apple, realizing the lukewarm success of Apple TV, the company plans to focus both iPhone (and eventually, iPod) as the easiest way to watch HD videos from your PC.
Currently the iPhone and iPod touch do not exceed 480i and 480p (respectively) in terms of video resolution. However, the next iPhone and iPod touch will enable full HD playback, with 720p and 1080i output modes.
Multiple options will be given to users to get HD video onto their TV, via iPhone and iPod. First, consumers will be able to store HD shows on their devices directly. However, considering the limits of flash storage, this is a time consuming process. Enter Bonjour. Apple will also provide the ability for users to plug their iPhone into their HDTV, and gateway onto a user’s Wi-Fi network, and access their entire iTunes library on their HDTV.
The end result is that a user can sit at their HDTV, using an Apple AV Dock and an Apple Remote, controlling their iPhone much as they do an Apple TV today. This ensures that a new iPhone owner will be able to purcase, for under $100, all the equipment needed to access (via the iPhone) all of their computer-stored HD content, on their HDTV.
At under $100 (less than half the cost of an Apple TV), Apple will be able to take on low-cost video devices, as well as game consoles, with competitive advantage. Consumers will now have cheap HD access to their entire iTunes library, as well as portable HD playback of shows, videos, and photos on their device.
Apple has made great strides towards bridging the HD gap with content providers. The iTunes Store now accepts HD TV Shows from all major networks, as well as offering HD Movies. The latest iTunes update for Mac and PC also enables HD playback of rented movies (previously limited to Apple TV).
[…] Apple Consolidating AV Cables Ahead of iPhone HD Launch | PhoneNews.com Pssst… Title spell check __________________ >.> […]
Wow… I wonder if this is copying zune hd much…
If this report is accurate, then all I can say is HOLY COW! This is huge!
Is the iPhone / iPod Touch going to be capable of streaming hi bit-rate HD (not the Low Bit rate HD Apple and others are offering)?
However, it is pretty silly to say that this move is targeting a product that doesn’t even exist – the Zune HD.
sounds good. mini apple tv that can make phone calls.
We don’t believe this is directly related to Zune HD. As noted in the article, there are other devices from HTC that boost on-device resolution and would add pressure on Apple to answer their offerings. Apple has historically avoided directly mentioning HTC (I believe Apple has only acknowledged HTC’s existence once… ever…).
Apple has been moving towards this path for years now, it is after all a logical extension of both company’s platforms (Zune and iPod). Especially with the failure of Apple TV to gain traction, and with the addition of HD-capable GPUs from PowerVR.
Finally, it is the primary reason for justifying 802.11n hardware on a mobile device. 802.11g can load web pages fine, 802.11n is what you need to reliably buffer and stream 45 mbps HD video over the network.
It is interesting to compare Apple and Microsoft directly however. Microsoft is sneaking HD streaming into the home via Xbox 360. Most don’t buy a 360 for that purpose initially. Apple appears to be learning from that, with the iPhone’s main purpose not being an HD streaming device. Then, consumers can later add-on the ability for an almost token price (Apple could slash prices dramatically on their AV Cables and AV Dock if they wanted to upsell this platform).
HDCP anyone?
I cannot see tethering an iPhone or a Touch to a dock sitting beside the TV and stereo gear across the room. The phone rings and … we have to get up, undock, stop the video, answer the phone, redock, start the show and return to the couch.
That’s not at all the way I use my iPod Touch. I’m watching a show from my DVD PLayer, Apple TV, or DVR and multitasking by reading my RSS feeds, checking email and Twitter on the Touch. I simply will not use the Touch, or especially an iPhone if I ever get one, to watch TV.
Perhaps if Apple gave the Apple TV a boost in capabilities then it would be far superior to using a mobile device for a non-mobile application.
[…] man Christopher Price von Phonenews, soll Apple autorisierten Händlern den Abverkauf des “Apple Composite AV”-Kabels und […]
Apple Nag, the iPhone has Bluetooth for a reason. Multiple reasons, actually. Especially with iPhone OS 3.0 opening up Bluetooth services, we could see a plethora of advanced controlers (though, I suspect an initial offering would only work with the Apple Remote).
My point is, if you don’t want to “undock to answer the phone”, get a Bluetooth headset.
Yourboy, keep in mind, Apple dropped most of its HDCP walls with both Apple TV (offering component out) and with iTunes 8.1.1 enabling movie rental HD playback on Mac and PC (sans HDCP).
While Apple does enforce HDCP restrictions on newer DisplayPort systems, those too have been laxed. The Mac mini, for example, doesn’t have those restrictions in full force (since it does not have a built-in display).
Apple is handling video like audio, telling content providers to be prepared for a DRM free world… much as Amazon MP3 pressured the industry to drop FairPlay DRM with iTunes Plus.
[…] [Via: PhoneNews] […]
“…The end result is that a user can sit at their HDTV, using an Apple AV Dock and an Apple Remote, controlling their iPhone much as they do an Apple TV today. This ensures that a new iPhone owner will be able to purcase, for under $100, all the equipment needed to access (via the iPhone) all of their computer-stored HD content, on their HDTV….”
A new iPhone HD would be far more beneficial if it was a fully programmable IR remote that allowed owners to sit in front of their big-screen HDTV to access-and-control the HD content on their computers (or online) through AppleTV (or the Mac mini), which then would be displayed on the big screen. Many users aren’t sitting in office chairs watching HDTV on a small, 24-inch display…we’re watching from the sofa on 50-inch displays…
Christopher Price said, “My point is, if you don’t want to “undock to answer the phoneâ€, get a Bluetooth headset.”
I’m sorry, but I simply cannot imagine sitting in front of the TV with my 5.1 Surround Sound system audio being diminished by having a Bluetooth headset on my ear. Those things are dorky enough to wear while driving. I’m not going to wear one at home while relaxing.
Apple can add video features and drive up the device cost. All that will mean is that it will be that much less affordable and the vast majority of users will not be buying the device to hook it up to their TV.
If Apple can’t market and sell many units of the Apple TV that is designed to be hooked up to a TV, I don’t see them being successful by adding fancy video tech to an iPhone.
I don’t think this will ever happen, knowing Steve Jobs. He will never kill the Apple TV for this.
There a LOT of people who dock their iPhones / iPod Touches to listen to music. I see no reason why they won’t dock it for video, too.
This Apple TV doesn’t need to be killed for this to happen. Apple has shown a pattern of coming up with different ways of leveraging users content libraries. This is yet another way.
Besides existing cost of iPhone / iPod Touch, this is a very low cost way to make the hardware more useful and to make ‘software’ (homemade video, movies, TV shows, pictures, etc.) more useful.
This is a great idea – I don’t know why I didn’t think of it.
sfmitch said, “There a LOT of people who dock their iPhones / iPod Touches to listen to music. I see no reason why they won’t dock it for video, too.”
iPods have supported video out for years but a not too long ago poll at a well-attended Mac User Group meeting showed that not one person bought the video cable even though almost everyone had at least one iPod/iPhone cable of video. Were they waiting for HD video? I doubt it.
I’m just skeptical that if Apple can’t convince enough people to buy the Apple TV to make it more than a hobby (or maybe that’s the reason people won’t buy it), then why would they be successful using HD video out as a selling point for the iPhone/Touch.
About the only advantage I could see with having HD on a mobile device is that I wouldn’t have to render a separate iPod compatible video stream from an HD podcast and then manage two separate files. I won’t pay much for that simplification though.
Adding true HD to a mobile device will be nice, but I’m still not going to buy the cable.
Typo, “… cable of video.” should read “… capable of video.”
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My Nokia 5800 can stream nHD to any TV set or Full HD to any WiFi Plug_n_Play device from Day ONE!
Welcome to 2006 Apple
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Any idea what video codecs and formats will be supported?
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With the 3.0 API that lets iPhones/Touches use the connector to talk to other devices, it seems Apple could do a lot with that docking station or other companies could make their own. And with a high-gain microphone and front-facing video camera, video conferencing is a no-brainer.
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[…] PhoneNews is reporting that the Apple Authorized Resellers are being asked to clear out inventory for Composite AV Cable and Apple Component AV Cable Stock. Why? to make room for the brand new cables that consolidate the Composite and Component AV iPhone cables into one! Remember the Apple TV… who needs it? Apple will be positioning the iPhone as the killer way to bring digital media to your home television. Not only can you play video directly from your device but you can also stream it live! […]
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