Google has announced that GOOG-411 is no longer a Google Labs product, meaning it has graduated to being one of Google’s official offerings.
The free service, available by calling 1-800-GOOG-411 gives free directory assistance, with many options and choices (such as SMS, Google Maps, and auto-dialing integration). Google touts the service as being “better than 411”.
GOOG-411 is also one of Google’s first products to receive mass-marketing, Google has been promoting GOOG-411 in California’s Bay Area with billboard and other metro-area advertising.
