9:59 – Good morning everyone. Settling in. Apple is also streaming the event to compatible devices.
10:02 – Event starts with a video showcasing Apple’s attitude towards products and development, similar to video from previous event.
10:03 – Tim Cook onstage giving updates on Apple products before announcements. 9 million iPhones sold on launch weekend, biggest iPhone launch ever.
10:05 – Video about iPhone 5S/5C launch now.
10:07 – Tim Cook back onstage. Mentions that reviewers loved iOS 7 and 200 million installed the update, with 64% now running iOS 7
10:09 – iTunes Radio, 20 million listeners, 1 billion streams.
10:10 – Over one million apps on App Store, 60 billion downloads, developers earned over 13 billion in revenue
10:12- Craig Federighi onstage to talk about OS X Mavericks, mentions that solely updating Mac Book Air adds an hour of browsing time.
10:14 – Compressed memory another major change for Mavericks, along with dynamic memory scaling for GPU for workload
10:15 – OpenCL now coming to systems with integrated graphics, increasing performance by up to 1.8x
10:16 – Running through previous announcements: Finder tag support, Maps, iBooks, Notifications
10:20 – Running through iCloud Keychain for password management again as well as performance improvements in Safari
10:21 – Context ware data detection being demoed with Mail, pulling location information and opening up Maps with proper context
10:23 – Mavericks will be free for all hardware currently running Mountain Lion (starting at 2007 iMac/MacBook Pro/2008 MacBook Air/MacBook/Mac Pro/2009 Mac Mini)
10:27 – New MacBook Pros with 9 hours battery life Intel Haswell with Iris 5200 graphics and Retina displays. Lighter at 3.46lbs. 0.71 inches thin, PCIe SSD, Wi-Fi ac. Ships today, base model comes with dual-core CPU, 4GB RAM, 128GB SSD
10:30 – MacBook Pro 15-inch base model starts at $1999 with quad-core i7, 8GB of RAM, and a 256GB SSD, also ships today, higher models will ship with GeForce GT 750M and 8-hour battery life
10:33 – New Mac Pro features Intel Xeon E5 in 4, 6, 8, or 12 core CPU with 1866MHz DDR3 RAM, 64GB max, AMD FirePro with up to 12GB of video memory, PCIe flash memory, HDMI 1.4 with 4K support, will cost $2999 for base model with a 3.7GHz quad-core Xeon, 12GB RAM, dual D300 FirePro GPUs with 2GB of RAM each, and a 256GB SSD, Available sometime in December
10:38 – 70% less energy use than previous Mac Pro, as loud as current Mac Mini at idle
10:42 – Eddy Cue onstage to talk OS X apps, brand new versions of iPhoto, iMovie, and Garageband for OS X/iOS 7 with full iCloud integration and 64-bit support, and desktop class editing on iOS.
10:45 – GarageBand on iOS confirmed to support 32-track editing on 64-bit hardware, 8/16 track editing on previous generation hardware
10:49 – iLife apps now free andnew versions available later today
10:50 – iWork now redesigned for full compatibility between iOS7 and Mavericks with new user interface and 64-bit support
10:54 – Demo of new Pages update with context aware image handling and tool selection, Keynote also adds new transition effects (event used new Keynote for presentation)
10:57 – newly updated iWork apps now free with new hardware purchase and available later today
11:01 – Tim Cook talking iPad, 170 million sold, 475,000 iPad apps, #1 in customer satisfaction, 81% tablet usage
11:06 – Phil Schiller back onstage to talk new iPad. New iPad is now iPad Air with 43% thinner bezel and 7.5mm thickness, resembling iPad Mini and is 1 pound even in weight despite same 9.7 inch Retina display.
11:10 New iPad Air features A7 processor with M7 co-processor, 2x the CPU performance and 2x the GPU performance of the previous iPad, MIMO tech for Wi-Fi, improved 5.0 megapixel camera module, improved LTE.
11:13 – iPad Air starts at $499, iPad 2 still continues in lineup at $399, iPad Air with LTE starts at $629. iPad Air launches on November 1st.
11:16 – New iPad mini announced at same resolution of iPad Air, 2048×1536 at 7.9 inch display size, MIMO Wi-Fi, 5 megapixel camera, FaceTime HD camera, LTE support. Mini now starts at $299 for 16GB non Retina, Retina Mini starts at $399, Mini with LTE starts at $529. iPad Mini starts shipping mid-November