Welcome to PhoneNews.com’s continuing coverage of CES 2012. Up next on the keynote list is Intel’s, with CEO Paul Ortellini detailing the manufacturer’s goals for 2012 and beyond on PCs and mobile. Particular focus is expected on the chipmaker’s initatives in mobile with Medfield as well as Android on x86 along with more potential announcements.
4:25 – Ready to go
4:30 – Gary Shapiro hits the stage to introduce Paul Ortellini
4:34 – Running through video montage of intel’s marketing goals with emphasis on computing across form factors
4:35 – Paul Ortellini hits the stage
4:38 – Runs through history of personal computers and transition to computing, mentions consistent experiences across devices as the goal, with a focus on information security
4:40 – Running down Moore’s Law in the context of the current state of consumer electronics advancing quickly. Mentions Ivy Bridge manufactured on 32nm process with the next series running on 14nm process
4:42 – Going on to talk about phones and mentions Intel chips in more than 400 million mobile devices in 2011
4:44 Ortellini announces debut of Intel’s mobile processor in China beginning with Lenovo with Lenovo CEO Liu Jun onstage
4:46 – Jun announces Lenovo K800 powered by Intel’s Atom processor with a 4.5 inch display
4:47 – Lenovo K800 to ship on China Unicom in the second quarter, also mentions 10-inch tablet powered by Atom
4:49 – Ortellini shows off Intel Smartphone Reference Design built on Android with 1080p playback, HDMI out, 8 hours talk time, Mike Bell onstage to show off reference design and mentions NFC capability. Demo of web browsing over HDMI out, gaming with accelerometer demo
4:53 – Security with McAfee on Android mentioned and available on Android Market, now showing off 1080p video playback, timelapse demo against competitor, mentions optimization and cross-platform work with Angry Birds demo with full performance despite ARM coding
4:57 – Camera demo with burst shot demo, 10 shots in one second
4:58 – Ortellini states better performance than shipping phones, introduces CEO Sanjay Jha of Motorola Mobility
4:59 – Jha announces a multi year partnership centered around smartphones based on Intel, also announces final carrier approvals this Summer with launches afterward
5:01 – Ortellini talking about shopping and the changes caused by online shopping. Brings in Chris Aubrey of Adidas to demo the Adidas product wall
5:04 – Product wall powered by intel and demonstrates integration of video and shopping carts to streamline sales, also integrated with tablets for credit card sales, mentions fivefold sales increase after testing in flagship store
5:06 – Ortellini shows off new reference tablet running Windows 8 and 32nm processor
5:07 – Touting Windows 8 on x86, now runs through PCs with Ultrabook category; video montage demonstrating Ultrabooks
5:10 – Jeff Clark, Vice Chair of Dell onstage
5:16 – Announces Dell XPS 13 ultrabook with 6mm depth, aluminium and carbon fiber base, edge to edge Gorilla Glass display, full-size keyboard and Smart Connect/Rapid Start capable with constant connection with 9 hours of battery life, Core i5 and i7 options with TPM and Dell Pro support for enterprise IT. Pre-orders start in February
5:17 – Demonstrates prototype with sliding keyboard and collapsible hinge to convert into tablet, ultrabook team onstage to demo Ivy Bridge prototypes
5:19 – Call of Duty demo on Ivy Bridge ultrabook with no discrete graphics
5:20 – Ultrabook game demo with smartphone connected as controller as well as integrated touch controls
5:22 – touch control for video demoed as well as video transfer from external storage via Thunderbolt
5:23 – Announces partnerships with Technicolor and Dreamworks as MGO app in Intel’s AppUp center for first run HD movies, WiDi demo with LG also demoed with MGO app and information retrieval
5:26 – NFC demo on ultrabook uses NFC with reference smartphone and instant verification to complete awkward checkout demo
5:28 – Demo of Windows 8 x86 applications closes out this round of ultrabook demos
5:30 – Video of will.i.am demonstrating ultrabook capabilities and Ultrabook Project initiative. Will.i.am on stage to detail the project.
5:37 – Poor guy looks uncomfortable when sticking to a script. Compares ultrabooks to ghetto blasters. Ortellini looks caught off guard
5:38 – That’s a wrap.
