The company began to expand in new frontiers of the model industry. Four decades ago LEGO begun to target young ladies with the release of furniture pieces and dollhouses; in 1974 that introduced its first human being figures, called Minifigures; and in 1979 it expanded in to space with sets offering astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of charms elements marketed to young girls. This period also found the creation of a managing structure, with Godtfred Kirk Christiansen’s seran Kjeld Kirk Kristiansen getting started the bureaucratic staff and working to modernize the company’s manufacturing methods.
The 1971s also found the introduction of a process that allowed customers to select certain bricks they wished to purchase and build their own styles, rather than get pre-made equipments; this was popular with adults, as well as children. In the same decade, Seglar branched out into middle ages territory while using Castle topic, and in 1980 the company added it is first educate sets to its lineup.
In 1989 Lego announced the Pirate subject, and with it a number of pirate boats, here are the findings wasteland islands and treasure. The business also extended its assortment of facial movement, adding beards, eye downtimes and lip stick in addition to the normal two sight and laugh. Some aged Lego hobbyists resented these types of changes, finding the more basic faces of earlier types.
As Profano expanded in a huge multinational corporation, completely to find ways in order to meet the needs of their big name buyers like Target, Wal-Mart and Toys ‘R’ Us, which will demanded bigger selections and faster shipment times. Maintain with these demands, the company began to reduce total production coming back new products by making more by using computerized assemblage systems.
